Burch Law
Video Suite
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video production dallas tx
How We Partnered With the Powerhouse That Is Lorie Burch
At HappyBox Productions, we’ve seen firsthand how the right video at the right moment can do more than inform: it can transform. For us, video production isn’t just about capturing footage; it’s about uncovering the essence of a brand, a person, a mission. And few projects have embodied that truth more vividly than our partnership with Lorie Burch of Burch Law.
Over the course of 11 original videos (a sit-down interview in her office, a filmed speaking engagement, and the branded intro/outro for her podcast), we had the privilege of helping Lorie translate her vision and values into media that connects on a human level. What began as a free 1-minute video as a part of a larger marketing package through City Lifestyle Magazine has grown into the production of a multimedia presence that now amplifies her voice far beyond Dallas.
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Meeting Lorie
When we first approached Lorie, she wasn’t looking for a flashy commercial or a generic “about us” clip. If she was going to get anything from us, she wanted something real. As the founder of Burch Law, her practice is built on empathy, advocacy, and authenticity. She needed her audience to feel that from the first second they encountered her brand.
That kind of authenticity is exactly where storytelling video production shines. And for Lorie, storytelling isn’t just a tactic; it's her truth.
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A Story That Deserves the Camera
In one of the anchor videos we produced, Lorie shares a story that could easily have stayed private. In her twenties, she lost her stepfather suddenly. She had no job, no law license in Texas, and no roadmap for the future. But she also had resilience, and a symbol of hope (spoiler alert: it's not an "S" in a pentagon).
Her stepfather had always loved the red Pegasus that crowns the Magnolia Building in Dallas.
Sitting for the bar exam, Lorie looked up at that same Pegasus and felt, in her words, that he was telling her: You’re going to be okay. You’re on the right track.
That moment of reinvention, of finding courage in the midst of grief, has become a through-line in her career. By bringing that story to the screen, we weren’t just producing content. We were building a bridge between her personal journey and the clients who need to see that she understands struggle, resilience, and transformation on a deeply human level.
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Designing the Video Strategy
Our role was to turn Lorie’s vision into a flexible, powerful library of assets that would work across platforms. Here’s how we approached it:
Office Interview Series
We filmed a suite of videos at her office, where she could speak candidly about her experiences, her practice, and her values. These became cornerstone content for her website and client communication.
Event Videography Services
Lorie’s speaking engagement was filmed with professional quality audio and visuals. One live talk became a resource that could reach new audiences again and again through Dallas event video production.
Podcast Branding
For her show, One of Us Knows What They’re Talking About, and the Other One is You, we created a branded intro and outro. This not only polished the listening experience but ensured brand consistency across all media.
Social Media Video Creation
Each long-form piece was cut into shorter, platform-friendly clips, optimized for LinkedIn, Instagram, and Facebook. These snippets extend her reach daily, keeping her story in circulation where attention is won and lost in seconds.
This full-spectrum approach is what we mean when we call ourselves a production house Dallas professionals can rely on. We don't just deliver one video; we build a sustainable storytelling ecosystem. Unless you pay us for just one video. Then we'll take your money and give you a video. But we'll be thinking about all the mileage we could've gotten out of it. 😅
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Why Dallas Video Production Matters
Dallas is bursting with production companies and videographers, but what sets the best apart isn’t just camera gear; it’s the ability to see the bigger picture.
When someone searches “video production near me” or “videographer Dallas TX,” they’re not really looking for a tripod and an editor. They’re looking for a partner who can capture their essence and help them connect with their audience.
That’s what we set out to do for Lorie. Her brand isn’t about polished slogans (although she does lover her slogan, and it is quite polished). It's about raw, real moments. By blending cinematic visuals with authentic storytelling, we turned those moments into assets that keep working for her practice long after the cameras stopped rolling.
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What We Learned From This
Working with Lorie reminded us of something we tell all our clients: the power of video lies in its ability to humanize. No matter your industry, your audience doesn’t just want to know what you do; they want to know why you do it.
Here are some takeaways from our work with Burch Law:
Lead with Humanity.
Share stories that reveal your values. People connect with people, not logos.
Think Long-Term.
One event can be repurposed into a library of content that serves your brand for months.
Meet Audiences Where They Are.
From polished speaking reels to 8-second social media clips, different platforms demand different cuts.
Invest in Quality.
A shaky phone video can’t convey authority. A polished piece signals professionalism and trust.
This is why so many professionals—from attorneys to entrepreneurs—are turning to video companies in Dallas to future-proof their brands.
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Where Lorie Stands Now
Today, Burch Law has a digital presence that reflects the same values Lorie brings to her clients in person: resilience, compassion, and conviction. Her videos are not just marketing; they’re windows into her journey. Her podcast intro sets the tone for listeners before she ever says a word. And her social clips ensure her voice is in circulation across the platforms where new clients and colleagues spend their time.
As a Dallas event videographer, it’s deeply rewarding to see our work extend her reach and amplify her story. Because for us, success isn’t just measured in views; it’s measured in impact.
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Closing Thoughts
In a city full of opportunity, where film production companies in Dallas and production companies in Dallas Texas are on the rise, what makes a project meaningful isn’t the gear or even the edit. It’s the story.
Our partnership with Lorie Burch is proof of what happens when story and strategy collide. She had a narrative worth telling. We had the tools to tell it well. Together, we created something that resonates. Something that ensures her Pegasus story keeps flying farther than it ever could on its own.
So whether you’re searching for the best videographer Dallas has to offer, or exploring how a video production company Dallas TX can help your brand, remember this: the most powerful videos aren’t just watched. They’re felt.
And that’s what we love to create at HappyBox.
